More than one billion people use stories every day across Facebook’s products, including Instagram, Facebook, and WhatsApp. That is slightly less than the combined population of the U.S. and Europe using one form of social media content. According to Marketing Land, 15 to 25% of users swipe up on links shared on Instagram stories. Because Instagram is becoming more popular, it offers a great opportunity for marketers and advertisers. Continue reading to take a look at how this affects marketers.
What are Social Media Stories?
Social media stories are full-screen, mobile videos and photos that let you produce long and short-form content. Stories expire after 24 hours with one exception: some apps allow you to group them into collections for future viewing. Even though you can save stories, the content’s temporary nature promotes viewers to stay up-to-date. If you have many devoted followers, they will not want to miss anything your brand has to say. Stories allow you to present content that pushes them to view and interact with it before it disappears.
The Impact of Stories on the Social Landscape
According to a survey by Statista, people use social media apps on mobile more than on any other device. The following apps have a high percentage of users who use the stories feature:
- Facebook: 76%
- Instagram: 83%
- Snapchat: 87%
- YouTube: 76%
Since stories are both engaging and interactive, they are so popular to use. Not only can you use app-specific features to add flair to your stories, but there are several interactive elements. The interactive elements on Instagram include lists, polls, and a prompt that allows other users to ask questions. These features give you a wide range of options for keeping your audience interested. In addition, stories give the online brand experience an extra degree of transparency and authenticity.
What You Can Do
Prepare to create more content than you do now to integrate stories in to your social media marketing strategy. Adjust your strategy to create personalized, scalable content that is relevant right now. You can also recycle your story’s content into Instagram and other social media posts as long as it is scalable. In the long term, this will save you time and money.
At Frontline Local, we are a digital marketing agency in Charlotte that can assist you with your social media marketing plan. Web design services, logo design services, and SEO services are just among the many offerings we provide. If you are interested in creating an efficient strategy that works, contact us at firstname.lastname@example.org or call us at 828-412-8119 to learn more.