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How to Design a Logo

Your company’s logo serves as a symbol of who your company is and what it stands for. If you desire to amplify the first impression consumers have of your business, then you need to develop a good logo design. Having a good logo design will improve customer loyalty, create a brand identity, and give your business the professional appearance of a well-established organization. So long as you put in thought and imagination, your logo will efficiently convey the many good facets of your company.

Types of Logos

There are three types of logos that are often used: font-based logos, logos that illustrate what a company does, and abstract graphic symbols. The majority of font-based logos are made up of a type treatment, for example, IBM, Microsoft, and Sony, use type treatments to help make their logos stand out against the rest. An example of logos that illustrate a company’s services is a house-painting company with a logo that features a paintbrush. Abstract graphic symbols are recognizable and often become associated with a company’s brand, like the Nike swoosh.

Where to Start

It is important to first be sure of the message you want your logo to reflect before you begin any sketches or designs. To help you concentrate your efforts, try writing a short mission statement. Creating a logo that conveys your message will be much easier to accomplish with your mission statement in mind. Read on for some additional strategies and things to consider when creating a suitable company logo:

  • Examine the logos of other companies within your industry. Think about what kind of graphics and type they use and how you want to set your logo apart from the competition. 
  • Concentrate on your message. Determine what you want your logo to convey and what separates it from the competition. Be sure to consider the demographics of your target audience since these components should inspire your logo design.
  • Keep it simple. A good logo should be made to be scalable, reproducible, and recognizable. Ensure that it looks appealing on both a business card and on the side of a bus.
  • Don’t use clip art. Unfortunately, clip art can be easily replicated. Original art will not only make a more impressive statement about your company, but it will also set your company apart from the competition.

Hire a Professional

Although coming up with your own logo ideas is something you should do to improve your company’s brand, attempting to design a logo without outside help can be a mistake. However, don’t just hire anyone purely based on their low cost. Finding a designer who is both knowledgeable about your field and your competitors is the best thing you can do. We understand that outsourcing can be a bit overwhelming, but Frontline Local is here to do the hard work for you. Frontline Local is a digital marketing agency that offers a variety of services, including logo design services, web design, social media marketing, SEO, and more. Our hardworking team is committed to providing you with cutting-edge digital marketing services that deliver results. Get in touch with our office today to learn more about our services and how we can help you take your company to the next level. Contact us at Sales@frontlinelocal.com or 828-412-8119.

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