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As social media marketing and online brand management becomes increasingly popular, social media platforms have become a hub for companies looking to build their online presence. In implementing digital marketing campaigns on these platforms, companies are exposed to a larger audience, thus expanding their visibility.

When considering iconic brands like Coca-Cola, Nike, or Apple, it can be argued that they are more than just their logo designs. The key behind these recognizable brands is their unified, interactive marketing strategy that creates a customer connection. Companies that develop well-known and popular

It is a common viewpoint in the marketing industry that PPC (Pay-Per-Click) tends to be more intricate, while SEO (Search Engine Optimization) tends to be excessively slow. However, when PPC and SEO teams join forces, there is a great opportunity for new insights, knowledge,

Marketers are known to team up across different departments within their organizations. While doing so, they monitor relevant competitors and still ensure that they meet the needs and objectives of their clients. To better comprehend what is in store in 2021, some marketing experts

Considering that about 50% of the world uses social media, it is common practice for digital marketers to utilize social networks to increase their brand’s awareness, create new leads, and gain conversions. Despite its widespread use, managing social media can become time-consuming as it requires